What is Home
Staging?
Home
staging is the art and the skill of making a house warm and
inviting to potential buyers so that it sells quickly for
top dollar.
¨
Home staging is the use of creativity, limited funds and
expertise to make a home inviting to potential buyers.
¨
It’s the art of creating “emotional connection points”
throughout the house so that when a potential buyer steps
into the house they can “visualize” themselves in it.
¨
Home staging emphasizes the best features of a property
while improving or downplaying the less marketable
features.
Three
phases of home staging:
¨
Using
what the owner has:
often the only thing needed is to de-clutter, organize, edit
furniture and accessories, and reposition existing furniture
and accessories for better balance and flow.
¨
Adding
furniture and accessories:
the
homeowner can rent or purchase strategic furniture and
accessories, such as bedding, accessories, artwork, etc.
that are carefully chosen by the home stager to enhance the
décor. The pieces that are purchased are chosen carefully
based on how your “new space” will be decorated. Consider
them an investment.
¨
Doing
simple but dramatic updates and changes:
the home
stager can recommend things such as quick repairs,
repainting, updating lighting and plumbing fixtures and
cabinet hardware, and has access to reliable resources, such
as painters, landscapers, etc., to help the homeowner
accomplish these tasks.
Home
staging is an investment, not an expense!
Statistics show that an investment in staging increases
profit in two ways: it increases the value of the
property, and by decreasing the amount of time on the
market, the owner saves on mortgage payments, taxes,
utilities, etc.
Remember, Staging always costs less than your first
price reduction!
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